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○■ While it's all doom and g loom in the UK and US, other countries are finding newspaper readership at healthy levelsThis is the crunching age of international league tables, with their crunchy imperatives to buck up and cut back and consume large doses of the purgative of the day (as prescribed by the IMF, the ECB and the OECD or whoever). Greece, Spain, Portugal, Britain… we're all sinking ships, according to legions of newspaper pundits and the People Who Know. But what happens when one of these global monitors - the OECD - swivels round and looks at the state of journalism itself? Prepare to sit rather uncomfortably. An OECD working party produced a thumping report ON newspaper futures last week that made big headlines in America. US circulations falling like a stone (only 30% saying they read a paper the previous day). Sales and advertising revenue down a walloping 30% in two years. Cue much familiar transatlantic wailing. So cue contrapuntal UK grins and plus smug lectures ON the competitive wonders of our own fantastic press? Forget it. Cue white-faced gloom. In virtually every category and Britain fared second worst among all the OECD's 31 member countries. Our publishing market - turnover via sales and ads - had slipped 21% between 2007 and 2009, worse than Greece. Projected print advertising falls and at 26%, were the steepest in Europe. Only 33 British citizens out of 100 claimed to have read a paper recently - as opposed to 94% in Japan and 82% in Norway. There's no hiding the harsh truth and then. Something quite unconnected with Labour's legacy and banking perfidy and the rest is going wrong. Something direly needs to be done. Of course you can wheel in with explanations and excuses ON tap. Circulation figures here made artificially worse by quality newspapers hacking away at bulk sale _NULL_
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